SOCIAL MEDIA
AND
PAID SOCIAL MARKETING

Social media is evidently an integral part of a digital marketing strategy.

 

Coming up with a quintessential channel to outreach your target marketplace and build an enduring relationship, social media could be utilised in a broad gamut of ways to boost your conversion rate, create new customers and retain the existing ones.


Our Agency coalescence organic and paid social media to forge ahead your brand via a gamut of social platforms.

 

It was always important to make use of a multi-channel approach and efficiently use paid campaigns in order to underprop key communique.
 

With social media sensation in this era, it has become mandatory to advertise on these platforms in order to attain accelerated success rates in marketing campaigns.


With social media management, all inclusive of YouTube & Facebook advertising, also LinkedIn ads, Twitter ads, Instagram ads, SnapChat Ads, etcetera, we shall make social media marketing a feature element of your digital strategy.

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From handling the social media page, responding to user comments and DMs, also running campaigns and boosting posts, creating ads and reaching audience - We Do It All!

Facebook
 

Facebook is cosmically used, thus it stockpiles data from its users resulting in availing explicit targeting options. This assures a brand can target its pertinent users based on their interests, demographics, and locations.

An effective Facebook ad campaign can befit and  complete your marketing plan. Facebook advertising can sound like a plain sailing process and, so it is to an extent. However, upon extensive delving one would understand that a detailed strategy is needed to benefit your brand  and gain optimal returns for your investment.

Our Agency understands your brands' caliber, business objectives, and achieves your primary goals by delivering exemplary campaigns.

Facebook Remarketing  plays a vital role in Social marketing strategy

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It’s important to outreach new customers, and it’s equally important to reach the users that have already shown interest in your brand but needs a nudge to action. That is, a customer who previously visited your site or was engaged with your ad is more likely to convert and purchase.

By allocating a premeditated budget lump to Facebook retargeting, we can forecast increase in conversions, and ROI from Facebook campaigns. 

 

Our Agency understands how to sway a brand’s advertisements on Facebook. 

Instagram
 

With Instagram ads, businesses can drive awareness and increase its customer base through visuals. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Over 2 million businesses connect with people on Instagram. Instagram offers inspiring and seamless ways to tell your story. No matter what type of business you are, there's an ad format that can help you reach your marketing goals.

Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Never before could we target people based on their age, interests, and behaviours to such specificity.  Instagram ads are incredibly powerful, but before you dive in, there are several factors to consider:

  • Demographics — Is your target audience on Instagram?

  • Topics — Do your target audience talk about your industry/product/service on Instagram?

  • Visual storytelling — Can you create visual content that blends into your target audience’s Instagram feed? 

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We’d love to help you get started and running with Instagram ads. 

YouTube
 

YouTube offers various ad formats to choose the best option from, for your business. This could be unsettling.. Though more is merrier, it gets confusing often.

 

YouTube gives you an opportunity to combine numerous target options, which could many times lead to ending up making wrong choices for the YouTube Ads campaign, directly proportional to misspending on the wrong viewership.
 
Our Agency could assist you to mix with YouTube’s vast audience and targeting options, correctly. We shall create and manage the YouTube video campaigns on Google Ads to get your video seen by your target audience and to produce substantial results.


Our Agency has assisted multiple clients from various vertices and business models irrespective of their size.

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Our team is skilled in increasing traffic and lead generation on YouTube Platform. We create appealing and relevant content which will build interest in the business' prominent audiences.

Twitter
 

Twitter Ads campaigns help you reach your marketing goals - whether that's building awareness, driving consideration, or delivering conversions.

Whether you’re a small business or a large brand, Twitter Ads campaigns can be customised to accommodate your budget. There is no minimum spend required for Twitter Ads, and you always have complete control over how much you want your campaigns to spend.
 

Twitter connects you to the most valuable and influential people, when they are most receptive. Leverage our powerful targeting tools to connect with the game-changers all around the world.

 

From conversation targeting to re-marketing capabilities, we'll help you find the audience. Our Twitter analysts have expertises in:

  • Promoted Ad Campaign

  • Promoted-only Tweets Campaign

  • Followers campaign Campaign

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​Our Agency ensures the  campaign objective and ad group goal are specialised such that the outcome what you want to achieve.

 
LinkedIn

LinkedIn ads could help your business reach a powerful professional audience and more over the B2B market. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd.

Our LinkedIn Campaign Managers are well trained and experienced on all the different types of LinkedIn Ads - how to set them up, and how to maximise their performance, in order to grow your business. That means, the campaigns are run around clearly defined goals, such as brand awareness, lead generation, or engagement.

Though LinkedIn doesn’t have nearly as many users as Facebook has, profiles found on LinkedIn are exclusively those of professionals; profiles like these are almost impossible to identify in the same capacity on other social media platforms.

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Whether you'd want to run Sponsored Content, Direct Sponsored Content, or Sponsored InMail (not to miss mentioning the Text Ads & Dynamic Ads), we'd assist you 100% to get an  optimal output.

 
SnapChat Ads

Since the launch of Snapchat in 2011, it has evolved to offer new and exciting features – not just for your average user, but also for business. With snap-chatters watching over 10 billion videos per day, using Snapchat for business may be something you should consider. 

 

While Snapchat may have lots of active users, it doesn’t have as many in comparison to platforms like Google, Facebook, and Instagram. But that doesn’t mean you can’t find success.

 

Snapchat has incredibly diverse features that you can’t find on any other platform.

From Snap Ads, which are full-screen vertical video ads that can be up to 10 seconds long, to Snapchat Story Ads that allow advertisers to place a branded tile in the Discover section of the Snapchat application. Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. We've have Collection Ads too. 

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Want to start advertising your business on Snapchat? We’re here to help!

WhatsApp Ads
 

How can a personal messaging app like WhatsApp help your business then? Establishing your business on WhatsApp is advantageous because the conversations within the personal messaging app are essentially ‘personal’ in nature.  

 

Businesses need to tap into the marketing opportunities that WhatsApp offers. Despite its initial introduction as a communication service for family and friends, WhatsApp has gradually optimised its functions for commercial or business use. 

With new developments, now is the best time for marketing professionals to include WhatsApp in their campaigns and boost their brands’ profiles into conversations.  The synchronisation of Facebook products and services with access to the user data within WhatsApp would revolutionise how messages are developed. The links between businesses and their customers will become more intertwined to each other. 

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As businesses increasingly turn to WhatsApp for communication with (potential) clients, we’ll see the company cater more towards the needs these businesses have.

What would the ads be like? The ads would not be sent in the form of chat, but they would appear as a kind of banner in the specific app and redirect you to external websites, in the same way they could require certain action from the user.

TikTok Ads
 

TikTok is a Chinese social media app that goes by the name “Douyin” in China. The video-sharing app was developed by Chinese tech firm ByteDance, allowing users to create and share 15-second videos with background music of their choice, filters and other features.

Basically, if Instagram and Snapchat hooked up behind Facebook’s back, it would probably result in something a lot like TikTok.

TikTok has blossomed into the seventh largest social media network in the world, which makes it very fertile advertising ground.

Advertising on TikTok will help you reach a young, energetic audience that loves to share great content. The list of brands spending money on TikTok ads is growing, both in the numbers and in the breadth of the products they sell.

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With such a new marketing platform, it can be difficult to know how to do it effectively.  Therefore, not every company is going to succeed here.

Will you?

We’re here to help!

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